Role:

Founder & Product/Brand Designer

Project Type:

Brand Identity · E-commerce UX/UI · Web Design & Development (PrestaShop) · Content Design · Marketing Collateral Design

For Yolee, I built the brand and its digital presence from scratch. I created the brand identity and the full visual system, ensuring consistency across every asset. I designed and implemented the PrestaShop e-commerce website, defining structure, key pages and UI aligned with the brand. I produced social content and marketing materials (including catalogs), taking care of layouts and visual assets. I also designed the trade show booth and all related graphics, connecting the physical brand experience with the digital one.

Tools:

Canva · Prestashop · Brevo · Mailchimp · Jotform · Instagram · TikTok · Asana